📚 Learn How To Grow Your YouTube Channel

Learn howf to grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job 😉 

Sign up for the waiting list

Enrolment for the Cohort 4 of the Part-Time YouTuber Academy has been closed.

We're going to open carts for Cohort 5 on February 28th.

If you want to be the first one to get notified once we launch, please sign up for the waiting list here.

For more information about the course keep scrolling 😀👇

🚀 Making Money from YouTube

I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.

18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of October 2021, my channel has over 2 million subscribers and I make over £100,000 ($130k) each month, with 5-10 hours of effort each week. I know — it’s bloody ridiculous.

⚗️The Secret to 100,000+ Subscribers

Over the past 3 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way. I’ve spent over $30,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business.  And you know what? There’s no secret. It’s mostly just a matter of —
  1. Producing content that your audience finds useful 
  2. Posting this on YouTube once a week
  3. Repeating this for at least 2 years
That’s all it takes. I can guarantee that if you follow this simple, 3-part formula, your life will change in ways you can’t imagine. For a start, you’ll learn incredibly useful skills, you’ll generate ‘passive’ income, and you’ll make friends with amazing people from all over the world. You might even get messages from fans about how your content has changed their life 😊

But sadly, as with all things, getting started and maintaining quality + consistency is easier said than done.

🎯 The Challenges of Being a YouTuber

  • It feels daunting to create videos for 2+ years. You won’t see much growth, or money, in the early stages. 
  • You’ll have to get over the fear of judgment from friends, family and strangers on the internet. 
  • You’ll have to work out what you’re going to talk about + why anyone would care what you’ve got to say. 
  • You’ll need to learn about cameras, microphones, lights, video editing and post-production. 
  • You’ll worry that you’re going to run out of ideas
  • You’ll be thinking about the YouTube algorithm, while also trying not to think about the YouTube algorithm. 
  • You’ll end up negotiating with brands and having to develop your own negotiation skills to do it.

And you’ll have to do all this (and a lot more) while juggling your job, studies, relationships and health, while also doing your best to enjoy the journey and avoid burnout.

This is hard. It takes a lot of work.

But it’s also really fun, and if you can make it work, it’s genuinely life-changing.

The real "secret", if there's one at all,  is that you need to build a SYSTEM around your content production, so that you can efficiently pump out useful content that grows your audience and revenue, without it taking up large amounts of your own time.

Instead of thinking of your YouTube channel as a personal project, you want to think about it like a machine. A machine that takes inputs in the form of ideas, refines them into valuable content that your audience loves, and efficiently monetises itself across multiple asset classes.

I’ve built such a system for my channel and business, and I can help you build yours.

🧠 The Part-Time YouTuber Academy

The Part-Time YouTuber Academy is a 6-week live online course where I’ll teach you everything I know about how to build and grow your YouTube channel into a sustainable machine that churns out valuable content for your audience, and generates healthy passive income for you, without having to quit your job.

It’s based on the Infinite Content Engine, the system I’ve developed to grow my channel from zero to 2.2 million subscribers (with $1,500,000+ in annual revenue) while working full-time as a doctor.

We ran Cohort 1 in November 2020, Cohort 2 in March 2021, Cohort 3 in June 2021 and Cohort 4 in November 2021 serving over 1,000 students in the process and producing fantastic results and glowing testimonials.

Cohort 5 will run from 14th March to 22nd April. Each week, we'll have a combination of live Zoom lectures, Q&A Office Hours, homework video assignments and small group sessions to help you kickstart your new channel or build upon your existing one. 

Core Live Lectures will run twice a week, on Mondays and Thursdays at 16:00 GMT / 09:00 PT / 12:00 ET. Each live session will have 60-90 minutes of teaching, followed by an open Q&A with me. All the sessions will be recorded (and you'll have lifetime access to them) so you can always work through stuff at your own pace if you prefer that approach.  

Each week, we'll also have a series of Guest Sessions featuring people like Pat Flynn.
PTYA gave me a solid foundation, friends and the confidence to increase my serendipity and experience some awesome opportunities over the past year as a result.

Matt Brighton

There is not a single day I haven't been blown away by the detail and care that went into the PTYA. I cannot believe the continuous impact it still has on my life.

Serra Yucel

I’m so glad I did PTYA. I wasn’t sure what to expect but it was more than worth it! The content alone would have been enough value but you also meet so many amazing people!

Jon Wall

We're currently closed and preparing for Cohort 5 of the Part-Time YouTuber Academy

If you want to be the first one who gets notified once we reopen, please sign up for the waiting list below.

🥳 By the end of the 6-week course...

🚀

You'll have kickstarted your YouTube channel (if you haven't yet), with 6 published videos. 

✈️

You'll have the next 3-6 months of content planned out, and a solid, streamlined system to sustain this.

🎥

You'll be much more comfortable in front of a camera, with techniques to boost your charisma.

🎧

You'll get my recommendations for gear and studio setups for all budget levels, so you can level-up your production value while being focused on your content.

🤖

You'll know how to refine your niche, and you'll have a system that ensures you'll never run out of content ideas - The Idea Generation Machine.

🐝

You’ll have a method (the HIVEs Framework) for structuring your videos in a way that appeals to your audience and to the YouTube algorithm.

🫀

You’ll understand how to accelerate your growth by efficiently repurposing your content to multiple platforms with the Artery Method.

💰

You’ll understand the various monetisation options available to creators, and you’ll know how to use them to generate passive income for yourself, or high-quality leads for your business.

👨‍👩‍👧

You’ll know the value of building a team as soon as you can afford it, and you’ll have a roadmap for outsourcing your editing and hiring extra team members.

Pivotal to launching my channel

"PTYA was not only an amazing experience, but it was also pivotal to me launching my YouTube channel. I’ve wanted to put myself out there for a long time, I just never had the courage to do it. The PTYA team provided the help I needed to get started and the cohort’s accountability made me keep it up." 
- Keli Fancher

Before I felt lost. Now I can see.

"My problem is that I never stick to anything for enough time to see the compounding effects. However, this course really taught me the importance of it and set me on track to start achieving my goals. Before I felt lost, now I can see. That's how the before and after of this course feels like in my head." 
-Michael Hanna

👨🏽‍💻 Who's the Course for?

🚀 'Serious' Beginners

You recognise YouTube as an incredible opportunity to build an audience, have an impact and generate passive income.

You haven't yet taken the plunge into publishing videos, but you know it's something you want to do. 

But you're willing to take your new YouTube channel seriously from day 1, and want to invest time and money up-front to set yourself up for success.

In 6 weeks - You'll...
  • have launched your YouTube channel with 6+ published videos and ideas for the next 3-6 months of content
  • have a clear roadmap for gear upgrades
  • be much more comfortable talking to a camera and putting yourself out there
  • hit the ground running with effective systems that mean you'll never run out of content.

🎬 Intermediate YouTubers

Congratulations! Your channel's already up-and-running and you've got the best side-hustle in the world.

But you've realised that continually coming up with good ideas and consistently churning out valuable content is quite hard. And that growing and monetising your audience is even harder. 

You'd love to treat your channel as more of a business but maybe the idea of 'managing a team' feels intimidating, and you wouldn't know where to start anyway.

In 6 weeks - You'll...
  • have our own Infinite Content Engine will be up and running.
  • never run out of ideas
  • have a systematic framework for keeping the engine churning
  • appreciate the immense value of building a team, and know how to take the first steps to outsource annoying things like video editing
  • make progress towards hiring your own staff, if you're at that level

💰 Entrepreneurs & Freelancers

You see YouTube as a great platform to engage with your target audience and generate new leads (or brand awareness) for your business. 

But starting (or growing) your YouTube channel is always pushed to the bottom of your endless to-do list. It falls into that classic important-but-not-urgent category and so it never gets done. 

You're now ready to take action and to put in the work to make the platform work for you and your business.

In 6 weeks - You'll... 
  • have launched your YouTube channel with 6+ published videos
  • have an understanding of the Fundamentals of YouTubing 
  • have a solid lead-gen strategy, with ideas for the next 3-6 months of content through your own Infinite Content Engine.
  • be able to work through the course at your own pace if the 4+ hours of content and homework each week for 6 weeks is too much of a commitment for your already busy schedule.

✍️ Bloggers and Podcasters

You already create content that your audience loves. But you might reach a far larger and more diverse audience through YouTube.

The issue is that YouTube can be intimidating. It's a very different skillset (albeit with some overlap) to blogging and podcasting. And the bar for production value seems to be ever-increasing.

You recognise that if you could add video to your already beefy skillset, it would benefit your blog, podcast and the business you've built around it. Especially if you're selling your own products, you can price a video course very differently to an e-book.

In 6 weeks - You'll...
  • have launched your YouTube channel with 6+ published videos.
  • have an easier time of this than the other students, because you already know how to create content - this is just a matter of transferring those skills to a new medium
  • have ideas for your next 3-6 months of content (probably more, depending on how much you've already created) 
  • pick up some workflow tips for your blogs/podcasts from a Part-Time YouTuber 😉

❌ Who's the Course NOT for?

This course isn't for you if...

  1. You're not willing to put in the time and effort to make 1 video per week for the homework assignments.
  2. You're looking for a magic bullet that'll cause your channel to grow without any effort. There's no secret here. It's just about putting in the work, doing it consistently, and stacking the deck in your favour in whatever way you can.
  3. You're hoping that starting a YouTube channel will be a get-rich-quick scheme. Again, that's not how it works. There are no shortcuts.
  4. You're looking for a guaranteed path to 10k, or 100k, or 1M subscribers. There are no guarantees in this game. It's like signing up for a writing course and expecting to have 1M readers per month for your blog, or 100,000 sales of your book. That's not how it works. There are a huge number of factors that go into whether something will be numerically 'successful'. We'll do our best to teach you the systems and processes that have worked for us and our students, but we can't 'guarantee' any specific result.

Having said all that, one thing we can guarantee is that if you create useful videos, publish 1-2 times per week, and do this for 2 years, your life will change. We can't put a number on it (no one can), but if you can stick with this for 2+ years, you'll learn useful skills, you'll generate 'passive' income, and you'll make friends with amazing people from all over the world. You might even get messages from fans about how your videos have changed their lives.

Our only objective on this course, is to make it easier for you to maintain that level of consistency. If that sounds like something you'd like, we'd love to have you. If it's not what you're looking for, then sorry for wasting your time in reading this far, and we wish you the very best of luck. Regardless, feel free to email us if you need a hand with anything 😃

I have loved every minute of PTYA

 I've loved being surrounded by other creatives who are encouraging and experienced at all levels has helped me step up in my YouTube and business development. Finally finding 'my tribe' of creators has felt incredible and I cannot recommend this course enough. The after-care support has also been overwhelmingly helpful and I'm so grateful.

-Pippa Mossa

It was the commitment I needed

I am really grateful that I pulled the trigger on the PTYA when I did. It was the commitment I needed to make to take this seriously and the stuff you learn throughout the course will definitely allow you to get your videos to an acceptable standard very fast. I also met a bunch of other people at a similar point in their YouTube journey, and that helps a lot too.

-Connor Finlayson

We're currently closed and preparing for Cohort 5 of the Part-Time YouTuber Academy

If you want to be the first one who gets notified once we reopen, please sign up for the waiting list below.

📚 What's in the Course?

Here's a load of information about exactly what we cover in the course. It's a lot of stuff, and the 6 weeks goes by in a flash, but you'll have lifetime access to all the video recordings and course material so you can always revisit things if you need to 😀

📘 1. Core Course Modules

By the end of the course, you’ll have the next 3-6 months of content planned out, and a system for consistently creating content that your audience (and the YouTube algorithm) loves, without burning out. Through our core live lectures (Mondays and Thursdays 1600-1800 GMT) we'll cover —

🧬 Build — Finding your niche, nailing down your target audience and value proposition, building your studio, the best gear at different budget levels, getting comfortable on camera, minimising friction in filming videos. If you're a beginner, these sessions will be perfect for you. Even if you're not, you'll probably learn lots of useful things (we've had students with 100k+ subscribers who loved these sessions).

💡 Conceive — How to never run out of content ideas. We'll help you build your own Idea Generation Machine, using our 6-part framework for capturing ideas from various sources and systematically generating your own. And we'll talk about best practises for titles and thumbnails, arguably one of the most important features of a successful YouTube channel.

✍️ Construct — How to structure your videos in a way that appeals to both your audience and the YouTube algorithm. And how to add flair and branding to your videos to make viewers fall in love with your channel.

🔥 Create — How to create a content calendar and use parallel processing to boost your productivity, so you’re never stressed by impending video deadlines. And how to efficiently remix and distribute your content across different platforms to maximise reach and diversify your business. We’ll talk about the power of an email list (you should have this from day 1), and the difference between private vs public platforms to make your business more anti-fragile.

🚀 Expand — How to outsource editing (hint: you should be doing this as soon as you start making money), and how to work towards building a team of writers, researchers, editors and assistants around your channel, while remaining extremely profitable.

🤑 Monetise — How to maximally monetise your content with Adsense, sponsored videos, affiliate partnerships and your own products, without pissing off your audience. I’ll show you the real numbers behind the $100k+ per month that my YouTube channel generates, and the steps I took to get there.

Live Session Timings
We'll have 2 live sessions each week for 6 weeks. They'll be on Mondays and Thursdays, 1600 - 1800 GMT. Each session will have 60-90 mins of core teaching and interactive exercises, followed by an open Q&A. If you can't make the live sessions, don't worry - we'll upload the Zoom recording within 1h of the session ending, and we'll have a nicely edited video with timestamps ready within 24h of the session. 

🎬 2. Homework Video Assignments

The Homework Video Assignments are the single most important part of the course.

If you can't (or won't) commit to publishing 1 video each week, this course isn't for you. You won't get much value out of it.
It would be like signing up for a gym class, showing up to watch the tutorial, and not doing any exercise. It might be interesting, but it wouldn't get you any results.

You can't grow on YouTube without consistently putting out videos, at least once a week. Yes, there are exceptions, but in general, you need to publish at least once a week to stand a chance of standing out.

Each week, we'll give you a video assignment, which will involve writing, filming, editing and publishing a video on your channel. When you're done, you'll link your video on our community platform so that everyone can comment, and we'll provide detailed feedback on every video assignment that is submitted.

👨‍👧‍👦 3. Community + Support + Accountability

Remember how I said that consistently publishing videos each week is how you grow on YouTube? Well, this becomes much easier when you've got a community of friends, colleagues and supporters all doing the same thing and cheering each other on.

🙋‍♂️ Community Support + Q&A
In each of the 12 Zoom calls (twice a week), there’ll be ample opportunity to ask me any and all questions you need to. On top of that, you’ll have lifetime access to our Community where you can ask and answer questions with me, my team and the other students.

🗣 Cohort 4 Guest Sessions:

Pat Flynn

Pat is the founder of the SmartPassiveIncome website and he's returning to PTYA after giving a fantastic interview during the last cohort. He'll be looking at monetisation and how he's adapted and grown his online businesses over the past decade.

Charlie Houpert

Charlie is the co-founder of Charisma on Command - a channel with nearly 5 million subscribers. Charlie will be running TWO workshops during the course focussed on his YouTube systems and how he's built a business from his channel.

Matthew Dicks

Matthew Dicks is an internationally bestselling author, podcaster, playwright, and teacher. His workshop on storytelling was sensational in Cohort 3 and he's returning to give another masterclass in how every video can be turned into a work of storytelling art!

Anne-Laure

Anne-Laure runs the hugely popular blog Ness Labs, where she writes about mindful productivity. In her Guest Workshop, she taught us her strategy for monetising an audience through paid memberships.

Joe Gannon

Joe runs an agency specialising in building personal brands with educational content. He's responsible for my own growth on Instagram, Twitter and Linkedin. His Guest Workshop breaks down his methods so you can learn to do the same. 

Hasan Kubba

Hasan Kubba is an entrepreneur, startup strategist, and author of best-selling book, The Unfair Advantage. He'll be delivering a workshop on how we can all find our own advantages and leverage them to grow on YouTube.

I was hesitant because of the cost, but having direct access to Ali was game-changing

This is the only course on YouTube where you can meet like-minded folks who will keep you accountable for posting videos & improving your skills. It's like a mini-semester in Uni/College - I made new friends I still talk to every day, I learned how to create great videos from start to finish, and I optimized my systems to increase my CTR and Watch Time.

-Shervin Shaikh

I underpaid for the amount of value I got and now I have access for life.

"I 10x’d my subscribers since joining PTYA (from 300 to 3000). My main takeaways were the confidence and comfortability I got just by being continuously connected to the community, Ali, his team and his expert special guests. No question was off-limits and Ali kept no secrets. I underpaid for the amount of value I got and now I have access for life."

-Marshall Fox

🧠 Packages

Please, keep in mind that the enrollment closes on Monday, the 7th of March and won't reopen this year.
We're also limiting the number of available spots to ensure every student gets personalised feedback, care, and support.

🙂 Essential


📚 The Core - 12 two-hour live class sessions + Guest Workshops + Live Q&As with Ali and other pro YouTubers

📹 Detailed feedback from the team on all video assignments 

🎬 Lifetime access to all the session recordings

⭕️ Lifetime access to our private online discussion forum + community

😃 Premium (Best Value)

🙂 Everything in the Essential Package

                       PLUS

🧠 Lifetime access to all future course updates, including live session recordings, videos, worksheets, and bonus material.

🏀 Free enrolment in the next live cohort (July - August 2022) so you can get the full course experience a second time to consolidate learning

🎙 Bonus Guest Interviews with successful YouTubers + teams (see preview)

🤑 Executive


🙂 Everything in the Essential Package

😃 Everything in the Premium Package

                          PLUS

🚀 Exec-only Discord channel for rapid access to Ali and our support team for the duration of the course

🔥 Free lifetime access to all future live course cohorts as a Premium member

💬 Twice weekly Exec-only group coaching calls with Ali 

🌟 100% Satisfaction Guarantee - Money-Back Promise

We want the investment in this course to be an absolute no-brainer for you. So, if you watch the video lessons, complete the homework assignments, and still don’t find the course useful, drop us an email and we'll happily refund your full payment within 60 days of the start of the course.

However, please note that the money-back guarantee only applies if you actually do the work and complete the assignments. If you don't do the work, you won't get any value from the course. 🙂

🤔 Frequently asked questions

How long does the course last?

The course lasts 6 weeks from 14th March to 22nd April 2022. The first week is focused on YouTube Foundations to get everyone successfully onboarded and up to speed on the course structure and we'll dive into the meaty content the week after.

Do I need to have a YouTube channel to join the course?

No, it's not compulsory but I'd recommend that you set up a channel before the start of the course.

Do I need to have a certain number of subscribers to join the course?

No. We do recommend that you have a channel set up but in the first two cohorts we've had a whole range of people from those with zero subscribers to channels with over 200k. I hope this course helps everyone move their channels forward regardless of what stage of the journey they're at. 

What experience with YouTube do I need to have?

No past experience of YouTube is required, you just need a desire to make YouTube part of your future 😊

I’ve made 100 videos already, is this course for me?

Of course 😃 The course is aimed at everyone of all abilities. Having 100 videos provides you with a really solid foundation to grow, monetise and scale your channel and we hope we can help you do that through the lessons on the course.

What sort of channel is the course suitable for?

The course is not tailored to any specific genre/style of video. In fact, I think the system and processes in the course can be applied to any genre of video and we'll be on hand to help make sure that you feel able to apply these methods if you encounter any issues.

What is the minimum equipment required to take the course?

There are no requirements for equipment and gear. All you need is something to film with so your phone is perfectly fine, that's how I started back in 2017.

How involved will Ali be with the Live Sessions?

I'll host all the live sessions. And on top of that we also have additional workshops (both live and recorded) where some of my internet and YouTube friends will provide extra teaching.

Is it possible to pay in instalments?

Absolutely. Each package should give you an option to pay in 3 instalments if you're unable to pay the full amount up front. A slight head's up - you end up paying slightly more if you go for the instalments option.

What if I can't afford the course?

Don't worry, we understand that some people might not be able to afford the course and so we've got a scholarship programme that you can apply for when the cart opens. We've given out over 100 scholarships in the first 4 cohorts and we're always keen to give as many people as possible the opportunity to access the course.
Please check out our FAQs page for a complete list of answers to lots and lots of the most common issues. 

🧠 Choose the package that suits your needs

Please, keep in mind that the enrollment closes on Monday, the 7th of March and won't reopen this year.
We're also limiting the number of available spots to ensure every student gets personalised feedback, care, and support.

🙂 Essential


📚 The Core - 12 two-hour live class sessions + Guest Workshops + Live Q&As with Ali and other pro YouTubers

📹 Detailed feedback from the team on all video assignments 

🎬 Lifetime access to all the session recordings

⭕️ Lifetime access to our private online discussion forum + community

🤝 House System - Weekly small-group calls led by pro YouTubers for more intimate accountability + support

😃 Premium (Best Value)

🙂 Everything in the Essential Package

                       PLUS

🧠 Lifetime access to all future course updates, including live session recordings, videos, worksheets, and bonus material.

🏀 Free enrolment in the next live cohort (July - August 2022) so you can get the full course experience a second time to consolidate learning

🎙 Bonus Guest Interviews with successful YouTubers + teams (see preview)

🤑 Executive


🙂 Everything in the Essential Package

😃 Everything in the Premium Package

                          PLUS

🚀 Exec-only Slack channel for rapid access to Ali and our support team for the duration of the course

🔥 Free lifetime access to all future live course cohorts as a Premium member

💬 Twice weekly Exec-only group coaching calls with Ali 

I got a new job!

"Honestly, the course has changed my life. I've gotten a new job because of it. I've firmed up my mind about being a YouTuber - it is something I've wanted to do for years but never found the confidence to do it. So the push to do homework assignments each week was the push and accountability needed. Also, I've made so many friends and that is valuable in an industry where you work alone".

-Nicola Byrne

Excellent content presented well

I had a really positive experience with the Part-Time YouTuber Academy. It covered a lot of topics that I didn’t know much about, from working with teams and outsourcing to creating systems to make the process more efficient and reach a larger audience. Excellent content presented well. 

-Julian O'Shea

🎓 Scholarships

We know that some people might not be able to afford PTYA. We don’t want the price to exclude individuals who are passionate about successfully growing their YouTube channel!

That’s why we’ve decided to offer a number of full scholarships to individuals who can demonstrate an enthusiasm and passion for growing their channel and who would benefit from the content of the course.
To apply, you must be over 18 and have an existing YouTube channel with at least 3 published, full length videos (not just Shorts). You must also be available for the 6 weeks of the course which starts on March 14th 2022.

If you meet these requirements, please write answers to ALL the questions in this form and attach a link to an Unlisted YouTube video - NO LONGER than 2 minutes in length - introducing yourself, explaining why you’d benefit from the course, why you’re applying for a scholarship, and finally what your goals are for your channel. We’ll be capping applications at 200 applicants so be sure to get yours in as soon as you can!

Applications which don’t answer all the questions, or which provide a video longer than 2 minutes will not be considered.

Applications will be accepted from the 28th to the 1st March (closing at 1200 GMT on the 1st).
Thanks and good luck! 😄

(Please make sure your application video is ‘Unlisted’ rather than ‘Private’ otherwise we won’t be able to see it!)

We're currently closed and preparing for Cohort 5 of the Part-Time YouTuber Academy

If you want to be the first one who gets notified once we reopen, please sign up for the waiting list below.

🧠 The Part-Time YouTuber Academy

Learn how to grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job 😉